
Guest Blogger
Patricia Durgin
Marketers with a Mission
Your greatest gift to your audience is your message. God entrusted you with a vision of what your audience’s life can be like, and He planted that vision within your message. Think of it as a roadmap.
They need you to be their guide. You know the hidden trails not shown on the map. The secret passageways. How to escape the Scary Forest.
You know the way because you once faced the same peril or challenge your audience faces today, and Christ—who is THE Map—guided you to safety. Then He invited you to share His Good News through your message, which is really His message in yours.
You accepted, and you’ve written a book, or you have one in mind. How will it reach your audience? You must take it to them, for they won’t come to you for it. How could they? They don’t yet know that yours is the message they seek.
Would you sacrifice your comfort to reach your target market for Jesus?
I invite you to consider public speaking as the single most effective tool to reach your audience in real life. To gather them round you and assure them that yes, there is hope, and its name is Jesus. That’s Christian communication at its best!
This hope is shaped surprisingly like your audience’s needs. Perhaps they’re in an unhealthy relationship and you’ve been delivered from one. Or their children have special needs and you’re able to maneuver through the insurance maze. Maybe they long to travel and you’ve ridden across the country on a motorcycle.
Whatever their challenge, you know the path that can lead them from where they are to where they want to be, because God first led you down that same trail, and then invited you to turn back and lead others into His light. What a privilege! What a responsibility!
But your message will never reach beyond your local circle of friends and family if you don’t step into the unknown. Your audience is waiting for YOU to find THEM.
Perhaps you’re working to reach your audience online. Great idea! I specialize
in online marketing, so I love it.
But online marketing is the long game. Does your audience—and your writing career—have time to wait?
Public speaking is the short game. Create an event. Deliver your life-giving message. Return home and repeat as desired.
This Friday, November 1st, the Speakers QuickStart online course will open for enrollment. It’s designed to help Christian writers and speakers without any / many followers build their audience in real life, via live events.
As your audience grows offline, invite them to join you online, too, thus growing your online platform (which publishers require).
Instead of waiting to be “discovered” and invited to speak elsewhere, help your audience “discover” you…by hosting your own events. We’ll show you how inside the course.
(Note this is not for those who already have a large following, but rather for those who enjoy intimate get-togethers or small group settings and would like to grow from there.)
With each presentation, your message will become tighter, more effective. You’ll be acknowledged as an expert. And as your offline followers join you online, your platform will finally gain traction. More of your books will sell in both arenas.
All because you stepped out of your comfort zone to serve your audience as God’s representative.
If you’d like to find out more about how speaking can help you reach your writing goals, I invite you to join the Speakers QuickStart 14-Day Challenge private Facebook group for Christian writers and speakers.
Join the group to learn more about the course. Stay to learn more about marketing (our main focus).
Compassion for hurting people drives us to serve in ways and in places we normally wouldn’t consider. Will you dare to step out of your comfort zone by hosting small gatherings so your audience can hear God’s Good News?
Join us now in the Facebook group: https://marketersonamission.com/challenge/

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