Write His Answer

How can you make your book proposal stand out—in a positive way—from the many that agents and editors receive on a daily basis? What makes your book unique? Who’s your target audience, and how do you plan to reach it?

Marti Pieper, a professional writer, editor, and book doctor, can help you increase your nonfiction book proposal’s appeal to agents and editors along with its chances of finding a publishing home. Marti uses her years of writing and editing experience to help you discover common errors and suggests practical ways to improve them. She’ll also help you identify your book’s unique selling point and target audience, enabling you to enhance your book proposal by positioning your book in the marketplace.

May 17-19 Marti will share this information at the Colorado Christian Writer’s Conference, where she’ll present one of the three clinics offered. I caught up with Marti and asked her a few questions about herself and her nonfiction book proposal clinic, “Book Doctor: Take Your Nonfiction From Good to Great.”

Question: You call yourself a book doctor. What exactly does a book doctor do?

The book doctor title came my way after more than one experience where an author or agent asked me to apply my writing and editing skills to a manuscript or proposal and move it toward publication. A book doctor, like a medical doctor, assesses the patient (manuscript and/or proposal), formulates appropriate treatment based on the diagnosis, and carries out that treatment until the patient no longer requires care. In my case, this has included everything from complete or partial reorganization to ghostwriting to content editing. I like to say I take proposals and manuscripts from good to great. That’s what I hope our Book Doctor Clinic achieves as well.

Question:  At what point in writing a nonfiction book should we start writing the proposal?

Writing a great proposal helps you write a fantastic book. That explains why I think authors should write the proposal early in their writing process, perhaps before they have written a word of the manuscript. The effort and organization required to complete the proposal-writing process gives authors the deep knowledge of their material required to produce a great book.

Question: When should we contact an agent or editor?

First-time authors will want to have their proposals finished before they contact these professionals. However, a writer’s conference affords the unique opportunity to meet with agents or editors at an earlier point. If you can bring a finished proposal to the conference, do so. Whether or not the agent or editor has time to read it, you’ll know your material better and speak more confidently about it if you’ve submitted to the discipline of completing your proposal. If you can’t complete your proposal before the conference, bring a pitch sheet (summary sheet that contains basic information about the proposed manuscript and its author) to refer to during conference appointments. And of course, sign up for the Book Doctor clinic where we’ll work together to help your proposal shine.

Question:  How important is it that we know our target audience before we write the proposal? What about before we write the book?

Knowing our target audience is key to developing both the proposal and the book. We write to meet the felt needs of our readers, and if we don’t know who our readers are, we’ll have a tough time meeting those needs.

Question:  The clinic description says we’ll learn ways to identify our unique selling point. Will the clinic also show us how to present that selling point in our proposal?

Yes, we’ll cover that as we go through the various elements of a nonfiction proposal. The clinic outline will flex somewhat depending on the needs of the individuals and manuscripts submitted, but the basic elements should remain the same.

Question:  Will the clinic help us come up with a marketing plan to include in our book proposal?

We’ll discuss marketing but I doubt we’ll have time to develop specific plans. I’m glad the conference offers great teaching by Rob Eagar and others who can help us improve our marketing efforts. Again, the clinic will flex depending on the number, needs, and interests of those who attend.  (NOTE: Those chosen to participate in the clinic will still attend the six hour continuing session of their choice including Rob Eagar’s “Marketing for the Promotionally Challenged Author,” “Narrative Nonfiction” with Craig von Buseck who is Ministries Director at CBN.com, “Gift Books and Devotional Writing” with Karen Moore, “Please NO Pat Answers” with a team of three authors, or “Changing Paradigms of Publishing” with Dave Lambert. Those who do not choose to apply for the clinic or who are not accepted can choose six workshops from the 42 offered including six workshops in each of the following tracks: Nonfiction, Writer’s Life, Craft, Get Publishing, Marketing, and Specialty.)

Question:  Can you give a few examples of common errors you’ve seen in nonfiction book manuscripts and proposals?

I have to save some of my secrets for the conference, Donna, but here are a few: limited or lofty appeal, lack of focus, and trying to develop a book when you only have enough material for an article. The clinic environment is a unique setting that allows us to learn from each other and allow God to use us together to produce better proposals and, in the end, better products. I’m excited about the opportunity to mentor writers in this interactive, instructive environment. Thanks for your questions, Donna, and I’ll see you at the CCWC!

Thanks, Donna and Marti, for a great interview. Clinic applications must be received via email no later than April 16. Click here for more info and the application.