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Archive for the ‘Platform building’ Category

More great questions from Donna Brennan and thoughtful answers from Gayle Roper. Thank you both!

Q: Getting published can seem like an impossible dream for so many of us. Even if we’ve been published before, that doesn’t guarantee we’ll get published again. Do you have any advice for those of us just starting out or hitting a roadblock?

Getting published has always been a challenge and staying published is just as bad. With today’s economy and its effects on the publishing industry, things are definitely dicey for new writers. On one hand publishers always want new, strong talent. One the other, the slots for this new talent are very limited. Certainly writing the best story ever is crucial but not a guarantee of publication. Self-publishing and e-publishing are options, but they are no guarantee of readers. Also such books are rarely picked up by traditional publishers unless they sell huge numbers. But since true writers can’t not write, we soldier on, honing our craft and attending writers conferences like Colorado CWC where we meet and talk face to face with agents and editors and freelancers, all of whom want to help the new writer achieve her dream.


Q: How important a role should faith or Scripture play in our books? How can we add a strong faith element without sounding like a Sunday sermon?

For many of us as Christians, writing an overt faith message is one of the reasons we write. But we can never forget that every story can only contain the weight of one major spiritual truth, and it’s not always the telling of the Gospel. And that’s okay. It’s the body of a writer’s work that shows the full picture of her faith. It’s in trying to stuff in too much that doesn’t really fit this particular story that we get the sermon-y feeling that always makes our shoulders itch as we read it. My feeling is that less is usually more. Writing spiritual content happens or should happen in much the same way writing touchy topics happens—through the hearts and mouths of the characters.


Q: I’m sure you enjoy writing, or you wouldn’t have written so many fiction and nonfiction books. But does it ever seem easy? Did writing certain books hold special challenges for you?

I do not find writing easy. Getting every word down on the page is work for me. But I love rewriting. That’s the fun part. There I get to enrich my characters, beef up the plot, choose better words, add humor—all the fun parts of making a book. So I agonize through the writing so I can get to the rewriting. And there’s nothing else I want to do in spite of the blood, sweat, toil, and tears. (Told you I was reading a WW II book.)

 

Q: Do you remember the first story you ever sold? What encouraged you to write it? What encouraged you to submit it?

The first thing I sold was a short story based on what had happened at the junior high where I had taught. I sold it to Young Ambassador, a long defunct teen magazine, for $10. I think I wrote it as a young mom at home with a baby because I was bored and wanted something to occupy my mind. I figured I’d submit it because why write it if no one read it?


Q: More and more these days, publishers expect authors to be involved in promoting their own books. But many of us have a strong aversion to self-promotion. Do you have any advice to offer for those who struggle in this area?

Self-promotion isn’t quite the big deal for novelists it is for non-fiction writers. I suggest picking a social network you’re comfortable with and establishing yourself there. Don’t promote yourself as much as become a person. Every so often you can mention writing and writing-related things, but mention what you did today, what stupid thing you or your kids said, where you went—things like this. Also look at your life and find a couple of things that are interesting, something that may not even be related to your novel, things an interviewer might find interesting (they tend to think novelists are bad interviews because they can’t talk about anything but the book—so not true). For example I’ve used my kids’ adoption and my one son’s meeting with his biological family. I also suggest that you come up with ten questions (and answers) about your book that a host could use to conduct an interview. That way you can talk about the theme of your book or the spiritual truth or the hard issue and all the knowledge you have beyond what fit in the book. Think about it ahead of time, but don’t worry about it. And don’t ask established writers to endorse your work before you have a contract and a manuscript.

I hope all this helps, and I look forward to meeting many of you in Colorado in a few months!

Gayle will be teaching a continuing session on “Fiction for Women.” Since women are the biggest readers of story, Fiction for Women means any kind of fiction out there. We’ll talk about the mechanics of fiction: character, plot, setting, theme – all the usual stuff. We’ll also talk about what makes story resonate with readers, how to build that emotional tension, and what makes women buy into a story world so she never quite forgets your work.

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Donna Brennan interviews
CCWC faculty member Roy Hanschke

Just writing a great book isn’t enough. You need to promote it, and at the same time promote yourself. One way to do that is with public appearances, presentations, and radio interviews.

Yet where can we learn to not only put together a great presentation, but to deliver it at the right pace, voice, and volume?

Help is on the way in the form of a Speakers’ Clinic at the Colorado Christian Writers Conference this May at the Estes Park Center. Roy Hanschke, a Christian radio personality and speaker, has trained and coached beginning and seasoned speakers for over 15 years.

Roy’s style of teaching is simple, practical, and effective. He can help you focus in on your ministry’s main message and teach you how to present it. He’ll show you how to organize one of your talks to maximize time and effectiveness and how to deliver that talk with power and pizazz.

And you’ll have the opportunity to test what you learn right in class, gathering feedback from Roy and from your peers who will be learning right alongside you.

I asked Roy for more information about the Speakers’ Clinic. Here’s what he had to say.

 

Question:  Why would both fiction and nonfiction authors need to be able to give an effective talk or presentation?

 Whether you’re a fiction or non-fiction author, you have a message. Take every opportunity you can get to communicate that message to others whether it’s through a radio/TV interview or a talk to a group of people.

Question:  What do you mean when you talk about “voice personality?” Why is that important?

 Everyone’s voice has a personality of its own. As we all know, we really can’t change our personality but we can consciously use it to more effectively impact others. The same is true of our voice. You can train it to bring out the best in your personality.

Question:  Can someone really be taught to improve their speaking voice?

Yes. You don’t actually change your voice as much as the way you use it. It’s like learning a musical instrument. A saxophone is always a saxophone but the way you use it can engage your listeners or make them leave the concert early. There are principles, effects and exercises to improve the effectiveness of your vocal delivery.

Question:  If we want our ministry to reach lots of people, why is it important to identify our focus? Can we have more than one focus?

One problem with presentations that falter is that they have more than one main focus. I believe a great presentation has one focus with several supporting points. An audience can leave a well presented talk that contains many great points and say, “That was great, but I don’t remember what she/he was trying to get across.” Furthermore, when you identify your   focus, you have a better chance of deciding whether or not that’s what you want to say and if it’s powerful enough to move your audience.

Question:  Will you be showing us how to give radio interviews? Is that something that’s hard to do?

I have 25 years of experience in conducting interviews, listening to interviews and being interviewed. From that I’ve developed a set of principles that can help you relax, communicate your message and make the listener feel glad he/she listened to you. We’ll make it simple and fun.

Question:  What if we tend to get tongue-tied or choke up when we speak to a group? Will your clinic teach us ways to overcome that and give an effective message despite our fear?

Managing your fear as a speaker is a big part of what we work on. It’s really a result of everything we work on in the clinic. There are, however, a few secrets to “saving the moment” when fear attacks.

Question:  I know I’m sometimes told I should slow down when I’m speaking, even when  I think I’m already doing that. Will your clinic help us to tell if we’re talking too rapidly, or too softly, or doing something else wrong?

More than that, it will help every speaker, no matter what their typical pace and style, to follow effective patterns of success without giving up who they are. We’ll work on becoming aware of our personality styles and our habits and learn to control them rather than be controlled by them.

Question:  Will you show us tips or tricks to prevent us from skipping any parts of our talk or important points we want to make? How do we not lose our place without reading from the page?

If your talk isn’t “rememberable” to you, it certainly won’t be to the listeners. Yes, there are tips and tricks and so much more. It has a lot to do with the way you structure your talk.

Question:  What if we still don’t entirely “get it” by the end of the clinic, or we don’t feel secure enough in our “delivery”? Will we be able to contact you afterward for more help?

Sure. I’m happy to answer questions by email or phone anytime and I am available to coach you personally by phone, SKYPE, email and in person (in the front range of Colorado). My goal is to maximize your improvement while minimizing the expense to you.

Thanks, Donna, for this great interview. And thank you, Roy, for  all you are doing to help writers speak their message. Applications for Roy’s clinic are due April 16. You’ll find more info and a link to the application at www.writehisanswer.com/Colorado/clinics.htm.

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Help for “Promotionally Challenged Authors”
plus $100 of essential resources when you pre-order
faculty member, Rob Eagar’s new book Sell Your Book Like Wildfire

The days when all you had to do was write a great book and wait for the royalty checks to arrive are long past. Now, an author needs to be not just a great writer (a major challenge in itself) but also a great marketer. Whether we write fiction or nonfiction, we need that allusive “platform” and the ability to sell books – lots of books – if we want a publisher to seriously consider our manuscript. If we choose to self-publish, a viable alternative for many, we still need to be able to sell our book.

It’s a real challenge for most authors. We’re writers not necessarily marketers. That’s certainly true for me. Although I know how to “Spread the Word through Effective Promotion” (a workshop I’ve taught many times that is available on CD), I confess that I quit Girl Scouts because of the stress of having to sell cookies. The bottom line is I HATE sales!

So what can I do – can you do – if your lack of marketing skills is what’s standing in the way of landing a contract or selling the book(s) you’ve chosen to self-publish?

Thanks to my good friend, Cec Murphey, and his recommendation and introduction, both the Colorado and Greater Philly Christian Writers Conference is blessed to have Rob Eagar from Wildfire Marketing teaching a continuing session on “Marketing for the Promotionally Challenged Author.” Rob will challenge us to “get over our insecurities and transform our apprehension about marketing into positive action.” He will cover:

  • How to build a memorable brand
  • Grow your author platform
  • Increase your book sales
  • Effectively use social networking
  • Make your message standout from the crowd
  • Create effective newsletters that produce speaking inquiries
  • Generate more books
  • Turn media interviews into book sales
  • Amplify your author platform, and more!

Through Wildfire Marketing Rob has trained and worked with over 400 authors including New York Times bestsellers Dr. Gary Chapman, Lysa TerKeurst, and Wanda Brunstetter. And you can get a head start on preparing to present your marketing plan to editors at the conference through Rob’s new book, Sell your Book Like Wildfire, releasing June 7 from Writers Digest Books.

More great news! If you pre-order Rob’s new book between now and April 1st, he will include these special bonuses:

  1. You get my book at 33% off the book’s list price of $16.99. Pay only $11.25 and save $5.74!
  2. You get free shipping. I’ll ship the book to you in June at no charge. You save $2.50!
  3. You get my “Marketing Plan Template for Authors” download for free – a $20 value!
  4. You get my “Bestseller Website Tutorial” download for free – a $25 value!
  5. You get my mp3 audio download “O Reader, Where Art Thou?” a 1-hour teaching session, which explains how to find your book’s target audience – for free – a $59 value!

To recap, you pay only $11.25, and you’ll receive Rob’s new 288-page book in June at a 33% discount with free shipping. Plus, you get over $100 of essential teaching resources for authors. All you have to do is pre-order by April 1st at: www.startawildfire.com/books

I intend to take advantage of Rob’s generous offer and hope you will, too.

Father, You know how difficult marketing is for many of us. We believe in You and the message You have entrusted to us but, as Rob says, we “lack confidence to share our book’s message with dignity and excitement.” Thank You for providing the help we need through Rob’s new book and what He will be teaching at CCWC and GPCWC. And thank You for Your mighty power that is at work within us enabling us to do what we could never do in our own strength.

 

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