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Archive for the ‘Marketing’ Category

Faith rocks2“Faith is the confidence
that what we hope for will actually happen;
it gives us assurance
about things we cannot see.”
Hebrews 11:1 NLT

Rejection: A Fact of the Writing Life – Yes, this really is an encouraging blog from literary agent, Steve Laube, who published my book Write His Answer – A Bible Study for Christian Writers. To add to what Steve shared, 31 years of ministry through the Greater Philly Christian Writers Conference and 18 years through the Colorado Christian Writers Conference would not have happened if I had allowed the deadly Ds (disappointment, doubt, discouragement) that often accompanied 42 rejections of my first book cause me to give up. To tie into the next item, I was ahead of the market.

Studying the Markets – Great advice from Cec Murphey, GPCWC 2014 faculty member who will keynote on “Write His Answer – Authentically” and teach the continuing session “The Power of Story.” I highly recommend Cec’s “Writer to Writer” blog.

Need more encouragement? – Best-selling author, Joel Rosenberg, says of where he was at in 2001, “Failure has a way of focusing the mind and I’d come off of ten years of political failure in Washington DC and I thought, ‘You’ve got to be kidding me. I’m a Rosenberg, yet I am not a lawyer, a dentist, a doctor, an acupuncturist, a chiropractor, an accountant or even a stockbroker.

“I’ve got no financial genes and I can’t do anything practical. I write ‘Op-Eds’ that people don’t read. I    write speeches people don’t listen to; the only thing I know how to do is write and clearly badly. But these are my loaves and fishes and I don’t want to be a failure; I want to be a blessing.

“So, I told the Lord, ‘I want to be a servant of yours, Lord Jesus, so could you take these loaves and fishes, limited though they be, and would you break them, and bless them, and somehow feed people with them.’”

Click here to read the rest of this powerful and encouraging interview. I highly recommend Joel’s books and his blog, http://flashtrafficblog.wordpress.com/ that tracks the latest happenings in the explosive Middle East.

How to Respond to Alarming Changes – Another helpful and encouraging post from literary agent, Rachelle Gardner. Click here.

A Word Fitly Spoken or Written – Good counsel from literary agent and GPCWC 2014 faculty member, Diana Flegal. Click here.

For fiction writers – K.M. Weiland, author of historical and speculative fiction and writing mentor has a helpful blog. Click here for “Most Common Writing Mistakes, Pt. 31: One-Dimensional Conflict.”

Greater Philly Christian Writers Conference, July 30 – August 2

Deadline extended for paid critiques – Since manuscripts for paid critiques are now sent via email, I’ve extended the due date to July 16. Paid critiques are a great investment in your writing ministry. Your critiquer will read your manuscript before the conference (please note length parameters at http://philadelphia.writehisanswer.com/paidcritiques) and spend 30 minutes with you at the conference pointing out things you need to strengthen and answering your questions. The cost is only $30.

Book signing Thursday & Friday night – Conferees as well as faculty are welcome to participate in a book signing following the Thursday and Friday night keynote. On Thursday night Cec Murphey will  keynote and authors whose last name begins with M – Z will have 1-2 minutes to talk about their latest book followed by a book signing. On Friday night Rob Cook will keynote and authors whose last names begins with A – L will share and sign their books.

Appointments – For those already registered, you have until tomorrow, July 10, to submit your appointment request form online for your appointments to be booked in the order your registered for the conference. That gives early birds a real advantage. All appointment requests need to be received by July 24. After that you can sign up for appointments when you arrive at the conference.

Bonus appointment with Rick Marschall – Because Rick is a last minute addition, we’re offering an bonus appointment with him in addition to the number of appointments you’re already entitled to receive (4 appointments for those coming all 3 days with the first 100 conferees receiving a 5th appointment, 3 appointments for those coming 2 days, and 2 appointments for those coming one day). If you’ve already submitted your appointment requests, you can add Rick by simply sending an email to mvawter@writehisanswer.com. Rick is also available for paid critiques of devotionals, picture books, nonfiction books and book proposals, historical novels, and humor. Rick has 74 books and hundreds of magazine articles to his credit. A former political cartoonist, editor of Marvel Comics, and writer for Disney, his fields as an author are as eclectic: popular culture; classical music; country music; biographies; television history; children’s books; cartoons and comics; and Christian books, where his publishers have included Thomas Nelson, Faithwords, and Tyndale House. For four years he has produced the weekly blog www.MondayMinistry.com,  devotionals that feature music videos and address culture, worldview, church history, and matters of faith.

Roommate matching – You can make a new friend and lower your conference cost by requesting a roommate but please do so as soon as possible.  A double room on campus is only $39 a night or $59 a night for a single. We need to let Cairn University know by July 23 how many are staying on campus.

Scholarship help and time payments – Complete the application at http://philadelphia.writehisanswer.com/scholarships and know I’ll do everything possible to help you be able to come.

Colorado Christian Writers Conference, May 13-16, 2015

Be sure to put next year’s date on your calendar. And remember, CDs of this year’s conference are available. You’ll find an order form at http://colorado.writehisanswer.com.

Keep writing His answer!

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Bios for the 16 Agents & Others on the faculty of the July 30-August 2 Greater Philly Christian Writers Conference are now online. Click here.

Creating a Best-Seller Brand:
The Inside Secrets
Every Author Needs to Know!

DickBrusoPhoto_014ret-2


Two Incredible Sessions
in One Power-Packed Program
at the July 30 – August 2
Greater Philly Christian Writers Conference

Presented by
Internationally Acclaimed
Branding Expert
Dick Bruso

 

Come Build Your Brand! This is your opportunity to begin the process of creating your very own distinctive brand based on all aspects of your writing career. In addition, if you currently have a viable brand you will be shown creative and dynamic ways to expand it.

Workshop 1
“How To Be Heard Above The Noise:
Branding Your Uniqueness”

This jam-packed and highly practical session is designed to help authors develop their distinctive brand, focus on their uniqueness to successfully reach their desired markets, and position themselves to be “heard above the noise” in the marketplace.

Highlights include how to:

• Create a compelling, memorable, and distinctive brand centered onwhat sets you apart in everything you write, say and do

• Maximize your ability to reach your target market(s) via creative branding, the incredible power of media, and strategic networking

• Produce powerful tools and ancillary products to significantly enhance your brand’s visibility and help you sell more books

Examples of dynamic branding, unique positioning, and creative marketing approaches utilized by successful authors and other professionals will be shared throughout this session.

Workshop 2
“Brandstorming”

During this highly interactive session, Dick will demonstrate (with the assistance of several audience members) how you and your fellow authors can develop best-seller brands designed to capture the marketplace. You’ll, also, learn the secret of how to apply the “umbrella branding” approach to encompass all aspects of your writing career.

 Rave reviews about Dick Bruso’s approach to branding:

 Dick Bruso is simply brilliant when it comes to branding.
He has a talent/knack for combining creativity and practicality.
Greg Godek, author of the multi-million bestseller, “1001 Ways To Be Romantic”

Dick helped focus and define my brand,
which positioned me for even greater success.
Karyn Buxman, CSP, CPAE, Speaker Hall of Fame and author

Genius! That is the word that best describes Dick Bruso and his process.
He knows branding inside and out and really cares about his clients.
Kelly Kerr, founder of Amped Up Digital

It was critical that I enlisted a master
when it came to crafting my brand.
A pleasurable and highly collaborative process,
the result has been a new and enhanced brand
that has drawn rave reviews nationally.
Dick Bruso and Heard Above The Noise
receive my highest recommendation
!
Sean Stormes, author, speaker and founder of The Third Door

An international speaker, author and founder of Heard Above The Noise®, Dick Bruso is a highly regarded branding and marketing expert. He teaches his audiences and clients how to develop and expand their brands to powerfully penetrate the marketplace.

His clients include best-selling authors and in-demand speakers, as well as successful entrepreneurs and business leaders. He authored the book, Bible Promises: Help and Hope for Your Finances, and is a contributing author, on the topic of branding, to the popular books, Paid To Speak and Speak More!

Dick is an active member of the National Speakers Association (NSA) and NSA/Colorado. He served as president of NSA/CO for 2005-2006 and prior to then was a member of both the NSA National PR Advisory Task Force and the Biola University Studio Task Force.

Dick, also, served as the 2009-2010 Chair of the NSA Writers & Publishers Professional Experts Group and as the Chair of the NSA National Academy for Professional Speaking for 2011-2012.

Dick enjoys photography, writing lyrics and living in Colorado. Most of all he likes spending time with his wife, his four daughters and son-in-laws, nine grandchildren, and two little rascally dogs named Spanky and Darla.

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Rob Cook

 “His love has the first and last word
in everything we do.”      2 Cor. 5:14 MSG

Let me introduce you to my friend, Rob Cook, one of the keynoters at both the Colorado and Greater Philly Christian Writers Conference. Rob is an author and the founder, pastor, and director of 252 Underground Youth Ministry. God’s love fuels Rob’s passion to reach tough kids – kids who hang out on the streets, get in trouble, and sadly would not be welcome in many churches.

Rob says, “Let’s stop asking what would Jesus do. We already know what Jesus did. It’s not enough to just know; knowledge without action is useless. Let our call to action be DWJD – Do What Jesus Did.”

Updates – July 30 – August 2
Greater Philly Christian Writers Conference

Registration is open . . . and two weeks earlier than last year. Thank You, Father. There is still much to be added to the website, but the 16-page brochure is online. Check it out! Remember, the earlier you register, the better opportunity you have to get your choices for your one-on-one appointments.

Updates – May 14-17
Colorado Christian Writers Conference


Clinics
– The deadline for applications was April 1. The nonfiction clinic is full, but because there is still room in the other clinics we’re continuing to accept applications on a first-come basis.

 

fear-of-public-speaking-1

Speaker’s Clinic with Roy Hanschke

Every writer needs to be a speaker, too. If you’ve been avoiding the challenge to begin the speaking part of your ministry or need to improve what you’re already doing, this is an opportunity you won’t want to miss. Roy has trained and coached beginning and seasoned speakers for over 15 years. He is also a 20-year (plus) veteran in Christian radio in Denver, Colorado. His morning show is heard at 910AM and worldwide on streaming audio at www.AM91.org.


Fiction Intensive with Jim and Tracie PetersonTracies latest book
Tracie’s 100th book, A Sensible Arrangement, has just been released. Congratulations, Tracie!

This clinic is designed for writers who feel they have great stories to tell, but who want to dig just a little deeper to actually put them to paper in a dynamic way.

What makes a good story?
How do you give life to paper characters?
Why is setting so critical?
What’s research got to do with fiction?
What is my reason for writing this book?
How can you avoid the most popular mistakes


Get Them Coming to Your Blog / Website with Megan Breedlove
– Learn what kind of web presence you need and where to go to get it, determine exactly who your target audience is and  what they need, receive individual instruction to ensure your site does the best possible job of meeting your audience’s needs, discover how to promote your site and increase your Google ranking, expand your author platform so you can get your message out to the nations and develop a presence that will be attractive to publishers, and more.

News You Can Use

How To Build A Writer Platform With No Time, No Credentials And No BookHelpful blog by  Kimberley Grabas.

Lighthouse Publishing of the Carolinas   LPC
“Working hard to make His truth shine.”
Check out their growing line of books including how-to books for writers. This is the 5th year LPC and ChristianDevotions.us will be represented at the Colorado and Greater Philly conference. Father, thank You for Eddie Jones and his team and for the Ephesians 3:20 things You have done and are doing.

Keep writing His answer and doing what Jesus would do!

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Crocus in the snowFaith Is . . .

I knew my snowdrops (flowers not flakes) were there, somewhere, buried under the blanket of snow that had covered the ground for months. After the thirteen snowstorms we’ve had this winter (I think there were thirteen – I lost count!), I am so ready for spring.

Yesterday I took advantage of the almost 60 degree weather to work in my garden. Sure enough, poking through the snow were my snowdrops and, amazingly, they were already in bloom.

Today, the temperature is again below freezing. A bitter cold wind is gusting to 30 MPH. It’s a day to curl up in my recliner and dream about springtime as I leaf through catalogs that have been arriving almost daily. It is definitely not a day to be outside gardening.

I’m reminded of a familiar Scripture. “What is faith? It is the confident assurance that something we want is going to happen. It is the certainty that what we hope for is waiting for us, even though we cannot see it up ahead” (Heb. 11:1 TLB).

Years ago I paraphrased this verse for writers:

Now faith is the assurance
of the acceptances we hope for,
the proof of acceptances
we do not yet see,
And the conviction of their coming reality—
faith perceiving as
future fact that which is
not yet revealed when we go to the mailbox.

Does that mean everything we write will be published? Of course not. Hebrews 11:1 is not a blank check we simply sign for anything we want. And “dreaming instead of doing is foolishness, and there is ruin in a flood of empty words” (Eccl. 5:7 TLB). But if we seek first His Kingdom, if we match our faith with hard work, and if we “don’t get discouraged and give up,” Galatians 6:9 says “we will reap a harvest of blessing” (TLB).

We can’t rush the process any more than we can rush the coming of spring. But we can choose to keep our priorities in order and to rely on His promises. “Oh, that we might know the Lord! Let us press on to know him, and he will respond to us as surely as the coming of dawn or the rain of early spring” (Hosea 6:3 TLB).

Updates – May 14-17 Colorado Christian Writers Conference

Early registration deadline – At 12:01 am EST, March 16, the price for those registering online will automatically increase. I do not create the registration form and, therefore, cannot extend the date as I’ve been known to do in the past.  But since we’re only three registrations away from the first 75 who will receive an additional free appointment, I can extend an additional free appointment to everyone who registers before March 16.

Roy Hanschke use this oneSpeaker’s Clinic with Roy Hanschke Every writer needs to be a speaker, too. If you’ve been avoiding the challenge to begin the speaking part of your ministry or need to improve what you’re already doing, this is an opportunity you won’t want to miss. Roy has trained and coached beginning and seasoned speakers for over 15 years. He is also a 20-year (plus) veteran in Christian radio in Denver, Colorado. His morning show is heard at 910AM and worldwide on streaming audio at www.AM91.org. Roy  will help you 1) discover your ministry focus and how to talk about it (power statements), 2) organize one of your talks to maximize time and effectiveness (message development), 3) present your talk with power and pizzazz (voice personality), and 4) market your message through radio (media mania). In this clinic you’ll have an opportunity to test what you learn and receive helpful evaluation from Roy and seven of your peers. For more information and the application that needs to be submitted by April 1 go to http://colorado.writehisanswer.com/clinics.    

Updates – July 30–August 2 Greater Philly Christian Writers Conference

DickBrusoPhoto_014ret-2Focus on faculty member Dick BrusoAn international speaker, author, and founder of Heard Above The Noise®, Dick is a highly regarded branding and marketing expert. His clients include best-selling authors and in-demand speakers. He is an active member of the National Speakers Association (NSA) and served as the Chair of the NSA Writers & Publishers Professional Experts Group for 2009-2010 and as the Chair of the NSA National Academy for Professional Speaking for 2011-2012. Dick will teach a special two-hour workshop on “Creating a Best-Seller Brand: The Inside Secrets Every Author Needs to Know!

More information on GPCWC’s 60 workshops and 3 clinics coming soon. Visit the website for descriptions of our 8 continuing sessions. Online registration opens April 1.

News You Can Use

Writing opportunityBecause 2013 GPCWC faculty member Ann Knowles believes that God is the same yesterday, today, and forever, she is currently accepting submissions for a book about miracles. The book will contain commentary about miracles from the Old Testament, the New Testament and miracles of today. If you have a miracle story, contact Ann for more information. annknowles03@aol.com.

Two Ingredients for Success –  Impatient not just for spring but for a publishing breakthrough? Check out what Literary agent, Karen Ball, has to say in a recent blog.

Keep writing His answer and trusting His timing!

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KarenWhiting 2013 for blog

Audio Interview
(click here)
with Karen Whiting

by Donna Brennan

 

Karen is an author of over 500 articles and 16 books—and she has more books coming out this year!  She’s a whiz at finding ways to promote her books, and she uses her amazing marketing skills and ideas to help promote the books of many other authors as well, especially through the Christian Authors Network and at conferences.

 At the Greater Philadelphia Christian Writer’s Conference July 31 – August 3 Karen will be leading a clinic titled, “Developing a Unique Marketing Plan for Your Book,” where she’ll help participants create marketing strategies that will work for them. She’ll also be teaching an early bird workshop Wednesday on developing your nonfiction book pitch.

 I caught up with Karen at the end of the Colorado Christian Writer’s Conference in Estes Park, Colorado. Although she had had a very busy few days and was tired, she graciously sat down to an interview with me and shared a little bit about how she got to where she is in the publishing world and some of the ways she helps authors to promote themselves and their books.

And you don’t have to wait until your book is published before thinking of ways to market it. Karen can help you get the pieces in place so that when your book is published, your marketing plan is ready to go.

Karen and her co-author won the Golden Scroll Nonfiction Book of Year Award at the Golden Scroll

Awards banquet this June. http://awsa.com/goldenscrolls/index.htm ______________________

Thanks Karen and Donna. You both are amazing! Applications for Karen’s clinic need to be submitted online by July 15.

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KarenWhiting 2013 for blog


Develop a Unique
Marketing Plan
for Your Book

Why you need it
and how a mentor could help

By Karen Whiting

 

Why is a Marketing Strategy Important?

I just finished edits on a book with Zonderkidz this week and sent a note to my editor that I love the finished project and mentioned a few ideas on promoting it. She quickly responded that she wants a list of my ideas and mentioned that such a list could help me secure another contract. Marketing is important and getting more important for authors who want contracts.

Self-published authors need to promote their book since they have no team behind them. They must do it all.

There are lots of choices on marketing from speaking and media to social networking and blogging. What works and what doesn’t work? The answer is that it depends on the audience, your abilities, and the book.

I’ve helped dozens of people find and develop a strategy that fits their book, audience, and personality strengths. One woman I mentored with a children’s picture book had a price too high because of her choice in self-publishing. So I helped her design materials that added value and made the book a great deal. 

I mentored another woman with a fiction book that tied into Alzheimer’s. Solutions she showed in the story came from her own struggle and after publication scientific studies reinforced her methods. So, I helped her find places to write articles on how science collided with fiction. She then used the articles to connect with audiences on how to deal with Alzheimer’s and to set herself up as an expert.

It’s not enough to say, “I’m willing to be on radio and TV if you get me booked.” You must be proactive and understand how to pitch yourself to media, how to post effectively on social networks, and where to network. It comes down to the details and building on success.

The right article and strategy can become a building tool of a marketing plan.


When Should a Marketing Plan Be Developed?

As soon as a writer has a book idea they should be noting marketing ideas. And marketing continues until the book is out of print and there’s no new book on that topic. Thus, marketing should happen all the time.

At this point before sending a proposal out or putting a nickel into self-publishing an author needs a plan that will help sell the books. A book that is printed and never read or sold doesn’t get the message out or help anyone.

Gathering ideas and then sorting them out, choosing the best, and developing the details to carry each idea out is part of the strategy. The more concrete a plan the easier it is for an editor to sell the book concept to the publishing team and get a contract. The more plans laid down and developed the easier it is to launch the book and start the sales going.

 

How Does a Marketing Mentoring Clinic Work?

With a group of writers I first discover each person’s book topic, passion, and strengths. I start showing each person how they would apply each type of marketing to their book. We draw the best out of the ideas to develop a plan and a strategy. The plan shows what to do in upcoming months. We develop a strategy where one success can become a tool for more, such as getting on one radio show to use the recording to garner more radio interviews.

Just following all the ideas on how to market a book, and there are thousands of ideas, mentoring lets an outside person who is experienced give advice on what ideas could work best.

In mentoring we get specific. Instead of just suggesting that you use twitter or some other social network, we’ll talk about what types of posts to develop and which network to work on. A book on gardening would be great for Pinterest where many gardeners like to follow boards with pictures and gardening tips. It can also be good for twitter if the author can give quick tips throughout the year that help indoor and outdoor gardeners. Handouts can be good, and a gardening book might be a great match for bookmarks that provide a list of the best indoor plants or tips on having a green thumb. It’s thinking of ideas that work and than planning when to work on each that builds the strategy. 

You may have some ideas, but mentoring can help flesh them out. Brainstorming in a clinic opens the mind to many possibilities.
_______________________

I’d be first in line for Karen Whiting’s clinic if I wasn’t directing the conference! In decades of working as an author in addition to directing two writers’ conferences, hands down Karen is the best idea person I’ve ever met. If you want to be one of the ten writers in Karen’s “Develop a Unique Marketing Plan for Your Book” Clinic, you need to apply online no later than July 15. (That’s an extension of five days because I’m getting this out during a holiday weekend.) For more info and the application go to http://philadelphia.writehisanswer.com/clinics

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1.       To learn the craft of writing. Okay, maybe you’ve been writing for many years, but there is always more to learn. Master craftsmen will teach workshops and continuing sessions that, as one conferee said, are the equivalent of a semester college course in writing.  You’ll learn from authors like Bill Myers whose books and videos have sold over 8 million copies or Gayle Roper, an award-winning author of 45 books. And they are just two of the 55 authors, editors, agents, and publicists serving on this year’s faculty.

 2.       To learn the craft of marketing your work to potential publishers. If you’ve gotten more than your share of rejection slips or have yet to get your first rejection (I’m sorry, it goes with the territory of being a writer), CCWC’s track of six hour-long publishing workshops will provide practical help. In addition, Cindy Lambert is teaching a two-hour Wednesday early bird workshop on “Crafting a Winning Nonfiction Book Proposal.”  You also can choose Tim Shoemaker’s continuing session, “How to Get Published!” or Kim Bangs’ continuing session, “Nonfiction Books.”

3.       Face-to-face opportunities to pitch your work to editors and agentsAt CCWC you get FOUR 15-minute one-on-one appointments with the faculty of your choice. Because we have such a large faculty, there’s still a good possibility that you’ll get your top choices. On Thursday afternoon you’ll have the opportunity to sign up for additional appointments with faculty who still have openings. In today’s publishing world, the only way to connect with many agents and editors is through meeting them at a conference. Check out our helpful spreadsheets of their editorial needs. Our authors are also available for appointments. They can point out the strengths and weaknesses in your writing, answer questions, and provide helpful guidance.

4.       To learn the craft of marketing/promoting your published work. And yes, it’s a craft, and not one that comes naturally to most writers.  I’ve often said that the reason I quit Girl Scouts is because of the stress of trying to sell cookies.  Whether or not you like marketing, the fact is that you hold the key to the sales of your book.  But the good news is that it’s a craft that can be learned. Thomas Umstaddt’s continuing session, “Obscure No More,” will teach you how to build a powerful online platform. We’ve also got a track of six hour-long marketing workshops.

5.       Friendships with other writers. My closest friends are writers I’ve met at writers’ conferences. In amazing ways writers connect deeply with one another more quickly than I ever have in the chit-chat before and after Sunday morning worship services. And we need each other. A key verse for me that I’ve experienced and sought to follow is 1 Thessalonians 5:11, “Encourage each other to build each other up” (TLB).

 6.       Inspiration and encouragement to keep on keeping on. Our general sessions and keynotes will challenge you not to give up. I’m especially looking forward to the closing keynote Saturday afternoon, “Finishing Strong,” that Tim Shoemaker has stepped in to give because Tim Baker had to cancel.

 “Often we can feel less and less equipped to cope with the battles of life,” Tim Shoemaker says. “Job problems. Medical issues. Financial concerns. Emotional wounds. All of these and more can make us feel like we’re past our prime. Whether it is feelings of fear, inadequacy, or feeling the best of life has passed us by, we can easily fall into a sense that we’re sidelined and that God doesn’t really have anything critical for us to do. We can get relaxed. Complacent. It is a surrender of sorts.  A neutralizing thing.

“First Corinthians 16:13-14 says ‘Be on your guard; stand firm in the faith; be men of courage; be strong. Do everything in love.’ These are great verses for many Christians today – men or women. I’d like to break down those verses a bit. And I’d like to encourage the people not to give up. Not to quit. Not to let down their guard. But instead, to finish strong. To keep fighting. To be an example to the next generation. To fight for the loved ones in the next generation. We do that through who we are, and as writers, we influence people through the words we put on paper.

“I’d like to recruit people to active duty to be in the fight – to be the person they should be and the example they should be. Some of the greatest works God does through people is not when they have money, influence, strength, or power. It is when those things are gone or greatly diminished from where they once were that God often uses a person.”

7.       Direction from the Lord. Each year, and this is my 17th year directing CCWC, God meets us on the mountain and changes lives. He has a plan for you and for your writing.  He is the One who makes the impossible possible.

So there are seven reasons you need to prayerfully consider coming to the May 15-18 Colorado Christian Writers Conference. I could easily list many more! Partial scholarships are still available if you need financial help to come that your family, friends, or church are unable to provide.

There’s still time to register and to request appointments. Housing is still available on the YMCA’s campus, and the YMCA will do roommate matching to lower the cost. None of the workshops or continuing sessions are filled because of the YMCA’s large classrooms. And there’s even still space in two of our clinics – the “Speakers’ Clinic” with KPOF’s Roy Hanschke and “Get Them Coming to Your Blog/Website” with Megan Breedlove whose website has held one of the top two spots in Google search terms for more than three years.

You’re welcome to contact me if you have questions at mbagnull@aol.com or 484-991-8581.

God bless you and your writing – Marlene

 

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SuzyQDonna Brennan Interviews
Suzanne & Shawn Kuhn

Part 2

 

Suzanne Kuhn is owner of SuzyQ, a full-service author promotion and retail development firm. Together with her husband, Shawn, Suzanne works with authors, publishers, and retailers, helping to coordinate events, train staff and authors in reader engagement, and develop promotions for increased sales and reader/customer loyalty.

Both Suzanne and Shawn will be available at the Colorado Christian Writers Conference May 15-18 and at the Greater Philadelphia Christian Writers Conference July 31 – August 3.  Suzanne will be teaching three sessions on various ways to promote your books and yourself, including running successful in-person events as well as connecting through social media outlets. Both Suzanne and Shawn will be available for appointments.

Your workshop, “Putting the Social Back in Social Media,” focuses on making a true connection with the person on the other end. Hopefully we all know not to come on too strong trying to promote our books or risk being unfriended or unfollowed. Will you show us ways to promote ourselves and our books without being overbearing?

Yes, we will talk about using social media for engaging influencers, readers and potential readers. We’ll also discuss ways to make social media manageable and a great tool for expanding your audience.

As authors are engaging what are some unexpected benefits we might find if we handle this social media thing well?

Your followers will be talking about your books.  And we all know word of mouth advertising is some of the very best advertising there is.  We have had clients who have received radio interviews, speaking engagements, and one even signed a traditional publishing contract all because of well planned and executed social media.

What do you mean by value-added content?

Value-added content is simply offering information beyond just your limited author and or book interests.  I will give specific ideas and even offer a Q&A opportunity to those who attend this workshop to brainstorm specifically what their value-added content could be. This is also a great topic to brainstorm in an appointment with Suzanne or Shawn.

Is it worth an author’s time to do in-person promotions when you can reach so many people at once via social media?

Would you prefer to be texted goodnight or kissed goodnight? Meaningful interaction takes place with live events. Readers leave the event feeling as if they’ve gotten to know you. Upon returning home, these now reader friends will then engage with social media. Social Media is the add-on or follow up to a strong live event.

In your “Engaging Events” workshop, will you focus primarily on book signings?

We will touch on many types of events.

What other types of events will you cover?

We will address book clubs, reader days, and book launches, just to name a few. Any topics not specifically discussed could be answered in the Q&A or through appointments.

Will you introduce us to some unique ideas for Author Events?

Our ideas may or may not be new, but the execution we suggest certainly will be unique.

Can a face-to-face meeting really influence the staff of a bookstore to promote our books after the event is over?

Absolutely! Live interaction can make or break an author’s sales in a bookstore. In the Events workshop, we will share a real experience that happened in a bookstore and how it directly affected that author’s sales.

Suzanne, you have over 20 years of experience in book retailing and event planning, and Shawn you were part-owner and VP of a regional bargain book chain for over 25 years. So I’m expecting your Retailers Request workshop to provide lots of ways to develop a good relationship with bookstores, which can result in increased sales. Can you give us a few tips now?

Books are still being discovered in bookstores.  It is so important for an author to nurture those relationships in a way that best suits the bookstore.  My best tip is you don’t want to miss this workshop. You will gain valuable insider information.

Will either of you be available for individual appointments at the conference? What types of help can authors expect to get out of these appointments?

We will both be available for appointments, meals, and after hour chats. We can talk about any aspect of an author’s book promotion plans, branding, social media, events and connecting with bookstores, or anything else promotion related. We love these appointments. We get to spend 15 minutes with an author, catching their vision then helping them to come up with ideas that are authentic to them as an individual.

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Thanks much, Donna, Suzanne, and Shawn. I’m looking forward to seeing all of you in Colorado and Philly.

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Suzanne Kuhn Jan 2013Shawn KuhnDonna Brennan Interviews

CCWC & GPCWC
Faculty Members
Suzanne & Shawn Kuhn

Part 1

To be successful authors in today’s publishing world, we need to learn ways to promote our books. Understanding more about how bookstores operate could also be mighty helpful. But where can we go to find this information in a usable and helpful format?

One good source for this knowledge is Suzanne Kuhn, owner of SuzyQ, a full-service author promotion and retail development firm. Together with her husband, Shawn, Suzanne works with authors, publishers, and retailers, helping to coordinate events, train staff and authors in reader engagement, and develop promotions for increased sales and reader/customer loyalty.

Both Suzanne and Shawn will be available at the Colorado Christian Writers Conference May 15-18 and at the Greater Philadelphia Christian Writers Conference July 31 – August 3.  Suzanne will be teaching three sessions on various ways to promote your books and yourself, including running successful in-person events as well as connecting through social media outlets.

I got in touch with Suzanne and Shawn to ask a few questions about SuzyQ and the sessions they’ll be teaching.

It’s obvious why self-published authors may need help in promoting their books. But do authors going through the traditional publishing process also need to do this? Isn’t promoting our books the job of the publishing house?

In today’s industry, every author must promote their own book. For a traditionally published author, it is more like a partnership with their publisher, each is doing their part to actively promote the book.

Your workshops and your company, SuzyQ, focus on promotion. Is that the same thing as publicity?

Promotion is definitely different from publicity or public relations for that matter. We focus on connecting our authors with their specific target audience. The best way to describe author promotion is to say if there is a two-lane road, one lane publicity and the other PR, we (SuzyQ) have created our own lane and are driving up the double yellow line. We may do some things that cross over into what you would think of when you think of traditional publicity or PR, but for us the focus is much more on virtual or live engagement, whether it be with readers or influencers. [Join Suzanne in her workshop to get her definition of who your influencers are. You may be surprised at who she defines as your influencers.]

Do you show up and participate at events for your clients?

 Yes, we do. Actually, when Suzanne first founded SuzyQ that was the vision for the company, to assist authors with live events. However, as SuzyQ has expanded, so have our services. At this point, Suzanne’s focus is still on live events with authors and retailers, while Shawn focuses on social media and other support.

What’s the benefit of having SuzyQ at a live event?

We coach our authors for live events, so authors are well prepared to make the most of any situation. However, when one of our team is on location, we add value to those interactions. WE are the ones promoting the author, making conversation and guiding the experience. We are the authors’ gatekeepers, we control line flow, take pictures, deal with any “difficult” fans, help to channel excited fans, and we create our own buzz.

Will either of you be available for individual appointments at the conference? What types of help can authors expect to get out of these appointments?   

We will both be available for appointments, meals, and after hour chats. We can talk about any aspect of an author’s book promotion plans, branding, social media, events and connecting with bookstores, or anything else promotion related. We love these appointments. We get to spend 15 minutes with an author, catching their vision then helping them to come up with ideas that are authentic to them as an individual.

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Thanks Donna, Suzanne, and Shawn. Be watching for part 2 of the interview that focuses on social media and engaging events. And take advantage of Suzanne and Shawn’s expertise by requesting an appointment with them at the conference.

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More great questions from Donna Brennan and thoughtful answers from Gayle Roper. Thank you both!

Q: Getting published can seem like an impossible dream for so many of us. Even if we’ve been published before, that doesn’t guarantee we’ll get published again. Do you have any advice for those of us just starting out or hitting a roadblock?

Getting published has always been a challenge and staying published is just as bad. With today’s economy and its effects on the publishing industry, things are definitely dicey for new writers. On one hand publishers always want new, strong talent. One the other, the slots for this new talent are very limited. Certainly writing the best story ever is crucial but not a guarantee of publication. Self-publishing and e-publishing are options, but they are no guarantee of readers. Also such books are rarely picked up by traditional publishers unless they sell huge numbers. But since true writers can’t not write, we soldier on, honing our craft and attending writers conferences like Colorado CWC where we meet and talk face to face with agents and editors and freelancers, all of whom want to help the new writer achieve her dream.


Q: How important a role should faith or Scripture play in our books? How can we add a strong faith element without sounding like a Sunday sermon?

For many of us as Christians, writing an overt faith message is one of the reasons we write. But we can never forget that every story can only contain the weight of one major spiritual truth, and it’s not always the telling of the Gospel. And that’s okay. It’s the body of a writer’s work that shows the full picture of her faith. It’s in trying to stuff in too much that doesn’t really fit this particular story that we get the sermon-y feeling that always makes our shoulders itch as we read it. My feeling is that less is usually more. Writing spiritual content happens or should happen in much the same way writing touchy topics happens—through the hearts and mouths of the characters.


Q: I’m sure you enjoy writing, or you wouldn’t have written so many fiction and nonfiction books. But does it ever seem easy? Did writing certain books hold special challenges for you?

I do not find writing easy. Getting every word down on the page is work for me. But I love rewriting. That’s the fun part. There I get to enrich my characters, beef up the plot, choose better words, add humor—all the fun parts of making a book. So I agonize through the writing so I can get to the rewriting. And there’s nothing else I want to do in spite of the blood, sweat, toil, and tears. (Told you I was reading a WW II book.)

 

Q: Do you remember the first story you ever sold? What encouraged you to write it? What encouraged you to submit it?

The first thing I sold was a short story based on what had happened at the junior high where I had taught. I sold it to Young Ambassador, a long defunct teen magazine, for $10. I think I wrote it as a young mom at home with a baby because I was bored and wanted something to occupy my mind. I figured I’d submit it because why write it if no one read it?


Q: More and more these days, publishers expect authors to be involved in promoting their own books. But many of us have a strong aversion to self-promotion. Do you have any advice to offer for those who struggle in this area?

Self-promotion isn’t quite the big deal for novelists it is for non-fiction writers. I suggest picking a social network you’re comfortable with and establishing yourself there. Don’t promote yourself as much as become a person. Every so often you can mention writing and writing-related things, but mention what you did today, what stupid thing you or your kids said, where you went—things like this. Also look at your life and find a couple of things that are interesting, something that may not even be related to your novel, things an interviewer might find interesting (they tend to think novelists are bad interviews because they can’t talk about anything but the book—so not true). For example I’ve used my kids’ adoption and my one son’s meeting with his biological family. I also suggest that you come up with ten questions (and answers) about your book that a host could use to conduct an interview. That way you can talk about the theme of your book or the spiritual truth or the hard issue and all the knowledge you have beyond what fit in the book. Think about it ahead of time, but don’t worry about it. And don’t ask established writers to endorse your work before you have a contract and a manuscript.

I hope all this helps, and I look forward to meeting many of you in Colorado in a few months!

Gayle will be teaching a continuing session on “Fiction for Women.” Since women are the biggest readers of story, Fiction for Women means any kind of fiction out there. We’ll talk about the mechanics of fiction: character, plot, setting, theme – all the usual stuff. We’ll also talk about what makes story resonate with readers, how to build that emotional tension, and what makes women buy into a story world so she never quite forgets your work.

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